By our 2015 Credit Congress General Session Speaker - Jim Knight

This how-to business book address many major categories of an organization's culture, including hiring the right talent, creating a differentiated service approach, understanding today's workforce, enhancing internal collateral, utilizing technology, increasing enterprise wide communication, engaging in authentic philanthropic initiatives and highlighting the importance of leadership.

Using a blended approach of business acumen and music orientation, the book strategically walks the line between a formalized professional blueprint to overhaul a company's culture and a more relaxed narrative for the casual reader seeking common sense approaches to keep their company relevant. Readers will experience a personalized, 1st-person approach, dozens of rock star brand examples and case studies, detailed call-to-action chapter wrap ups and unique out-of-the-box analogies throughout-including icebergs, chocolate ice cream, Star Trek, comic books, Peter Pan, flying fish, cartoon classics and legendary Rock 'n Roll icons.