Purchase the book. Read the book. Join the conversation.
(Please remember the time zone differences if you are not on the East Coast).
We have a lineup of authors for you to meet. The complimentary
members-only get-togethers are designed around a particular book on
leadership. After reading the book, you will get to speak with author,
ask questions, share comments and dive deep into the topic.
About the book:
The business-to-business credit management profession demands a
diverse skill set and involvement with many facets of an organization
from risk mitigation to cash flow forecasting. However, communicating
the value and role of credit professionals can be challenging,
particularly when you're engaging with individuals who are unfamiliar
with the intricacies of this field.
In this webinar, David Pullan will share some of the secrets from his book,The DNA of Engagement,
co-authored with Sarah Jane McKechnie, to help you win hearts and
minds, and reposition yourself from being perceived as ‘strictly credit
and collections’ to a valued business partner. Additionally, the book
reveals how you can protect your best ideas from the threat of
extinction by giving them the strength to survive and thrive in an
increasingly noisy and busy world.
About the author:
David Pullan
David Pullan is the co-founder of the UK-based communications
consultancy The Story Spotters. Along with his partner, Sarah Jane
McKechnie, he applies the science, art and craft of storytelling to the
communications challenges that their clients face in industries such as
professional and financial services, engineering, pharmaceutical,
retail, hospitality, tech and the public sector.
General information:
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| Free for members! |
| 11:00 am PT | 2:00 pm ET |
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Please remember time zone differences.
Instructions are sent to the registered email address.
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Webinar access:
Login instructions are sent to the registered attendee's email address in a calendar invitation at the time of registration.